Big Data’s Other Dangerous Video

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Source: Big Data

Big Data is an American electropop music project of Brooklyn-based producer Alan Wilkis and friends. Big Data explores contemporary themes involving humans and their growing dependence on and general distrust of technology, especially the Internet.

Big Data is best known for its single “Dangerous”, from the debut 2013 EP 1.0 and the debut 2015 studio album 2.0. The single features Rochester, New York indie band Joywave, with vocals being performed by the band’s lead singer Daniel Armbruster.

Watching the music video below reminded me of Kansas State University professor Michael Wesch’s video from eight years ago. My previous post mentions Dr. Wesch and his ideas about emergent Web 2.0 technologies. Now, here was a music video that illustrated just how far our use of those technologies has progressed in a timeframe of less than a decade!

While it’s not the most famous version of the “Dangerous” single, the Internet is the subject of the music video below. It is a lyric video created by SCANTRON and Greg Yagolnitzer. It’s vaguely NSFW.